Choose Best #Leaders for Your #Startup #Businesses

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Leadership is the catalyst of progress in a small business and while managers need to have leadership skills, you will want to find other employees to lead projects. While some leaders naturally step up, you will have to look for the potential in others. Leaders will provide guidance for your employees as well as communicating with employees and motivating them towards company goals. The leaders in your business can have many functions from training new employees to delegating tasks for a special project, but they should all have the same fundamental qualities. Listed below are three qualities you will want to find in the potential leaders of your small business.

1. Communicator

You will want to hire leaders that have good communication skills, because they will be the link between employees and upper management. Potential candidates should be persuasive as well as have the ability to listen when others have good ideas. Leaders will carry ideas from management to the employees while workers need leaders to take their opinions and feedback to the employer. Business leaders will also have to share the company’s vision with customers and vendors alike.

2. Emotional intelligence

Employers who seek out leaders that have emotional intelligence skills will position themselves to succeed in today’s economy. Emotional intelligence is the ability to recognize, understand and manage their own feelings as well as influence the emotions of others. There are several benefits to hiring leaders with this skill including increased sales, improved employee retention and a more positive workplace. Employees with higher emotional intelligence will also increase productivity for your small business. For example, programmers in the top ten percent of emotional intelligence competencies produce software three times faster.

3. Problem solver

Your potential candidates should have good problem solving skills, because leaders must tackle problems and find solutions efficiently. While the leaders will have to unearth these problems, they will also need to be able to explain the issue to others. A good leader will be able to bring ideas to management and employees as well as create an environment where others can contribute suggestions. Your potential leader will celebrate when there is company success and take the responsibility when things don’t go according to plans.

Continue your Reading here>> How to Choose the Best Leaders for Your Startup Businesses

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How #Startup #Business Use #CloudComputing #Technology

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The cloud is becoming a popular way for businesses to store information without buying tons of data servers to house the information. According to the 2017 RightScale Cloud Survey, 95 percent of companies surveyed are using cloud computing in some form. Companies are running 79 percent of workloads in the cloud. Cloud computing is beneficial for businesses, because it allows employees flexibility where and when they work, increases collaboration with staff who work off-site and allows companies to decrease the IT budget. One benefit not often mentioned is cloud-computing can help your company go green. Here are three ways cloud computing can help your business cut it carbon footprint.

1. Consolidate machines

 Servers can be expensive to purchase and maintain and companies often purchase more than necessary for those few times a year when data loads are at their peaks. Those machines often sit idle when not in use and continue to use large amounts of electricity. Businesses that move data storage to cloud computing are able to decrease their equipment costs. Without the need for a large room to house these machines, businesses can also rent smaller office spaces cutting costs. Companies in the cloud are sharing facilities and resources therefore cutting the duplication of industry data centers. These centers are able to get higher utilization rates from their machines allowing them to purchase fewer and are often able to buy in bulk allowing them to have more energy efficient machines.

2. Reduce energy consumption

The environment where servers are kept have to be carefully climate controlled for them to be at peak performance. With cloud computing taking over the servers, your business no longer has to pay for that climate control which cuts down on your energy bills. A report by the Carbon Disclosure Project finds companies who adopt cloud computing can decrease its energy consumption and lower its carbon emissions. By 2020, the group estimates, large U.S. companies can achieve annual energy savings of $12.3 billion and annual carbon reductions equivalent to 200 million barrels of oil.

 

Learn More How Startup Business Use Cloud Computing Technology to Reduce Cost and Increase Efficiency.

5 Tips to #SmallBiz Website for More #LeadGeneration

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Stephen Covey’s book ‘7 Habits of Highly Effective People’ became a bestseller and is still valued today.  His book became a multi million dollar bestseller because it gave people a simple formula of becoming highly effective by adopting only 7 habits. It became unavoidable because the idea was very unique and sense of novelty in a product always attracts customers.

The main purpose of building a website is also to attract more customers. Bigger businesses have the ease that comes with bigger budgets and they can afford to place ads and utilize other expensive methods to get customers.  Small businesses don’t have this luxury.

However, every business once started from scratch and grew with time and effort. The best businesses thrive because they kept their ‘consumer’ in mind. As a small business website, this should be your aim and goal – to attract the attention of a potential customer and convert them into a paying customer.

Keep A/B testing:

As a website owner, you may assume that your pages are doing just fine for everyone. Assuming is not going to benefit your site’s conversion rates because it is extremely important to know what the user thinks. For this purpose, you need to run split tests on your most important pages. A/B testing or split testing is the process of trying two different things on the same page and projecting it to the users at the same time. The results achieved by these tests are checked to see which page converted better. It is going to tell you a lot about user choices and their preferences on your website.

Therefore, the most important page you should test is the landing page. Keep adding new elements and check them to see how they convert. The viral video site Upworthy is a good example in this case. Almost all of the stories on Upworthy go viral. They’ve built a thriving business online which is loved by common users due to its uniqueness. However, it wasn’t built in a day. The company tested everything since day one; site- headlines, content, site performance, you name it.

As they improved and grew a subscriber base, they kept realizing new stuff like performance based on high activity on the site or content placement according to priority. They grew their conversions by 28% and the social engagement of the site also grew many folds.

6 Tips to Boost #Business Content for #LeadGeneration

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Writing is the most important tool in a professional world to convey your message to the target person. Whether you are writing a letter to your customers/client, communicating with vendors, drafting proposals, offering tenders, or replying to emails, you can face hard time with your business relationships and ultimately your brand if your writing skills are not professional.

These following tips can help you to improve your business writing skills, so you can convey your message professionally and effectively every time.

Tip 1:  Know Your Audience

To write anything, it is necessary to know your audience. Knowing your audience is more important when you are writing for a professional purpose. You must know who your audience is, how they receive message, what do you want them to reply you and what is your medium to convey your message. Different writing formats require different writing skills. You must keep these things in your mind when you start writing for a business purpose.

Tip 2:  Keep Simple And Specific

To write effectively, it is an important to keep things simple and specific. Your purpose must be specific and simple that your client/customers can understand easily. It must be clear for everyone that what you are trying to say. Providing so many details in the beginning of your writing can be lose the attention of recipients. Try to be specific and simple that cannot be the cause of losing attention of your audience.

Curious to Know all Tips? Let’s Read Complete 6 Tips to Boost Business Content for Lead Generation Here!

Guest Blogging – Guidelines & Marketing Opportunities at FindNerd

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As you all are aware of the fact that Guest Blogging is extremely important as far as content marketing is concerned because through guest blogging your unique content will be showcased on high quality guest websites with one or two linkbacks to your own website that increases the possibilities of driving more and more relevant traffic towards your website as per your niche and audiences.

Blogging Opportunities at FindNerd :

  • Your informative content is served to your target audience
  • Build authority in your niche
  • Getting more visibility towards your website

“At FindNerd, your each guest blog or article is promoted by our creative marketing team all across the globe through various social media channels along with other available online marketing platforms”

Read more about Guest Blogging – Guidelines & Marketing Opportunities at FindNerd visit FindNerd.