What is Link Building?
There is no any standard definition found for link building. It’s not like link building is a secret many surveys has shown that 75% of companies that are active in SEO work are spending $1,000 or more in a month for link building. With the lack of standard definition there is confusion in the SEO industry itself.
So, what is link building literally?
Brian dean from Backlinko.com says: Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
Link building is not just about getting backlinks from other sites but it is also a marketing tactics used to increase your brand awareness, increase in sell and conversion.
So, why is link building important?
Back-link is a building block for a good SEO. The links that directs you towards your website from any other website are known as back-link. Having higher number of back-link is a good indicator of the websites popularity, but this doesn’t mean that back-link from any sources is juicy. It is not sufficient to just have a huge number of backlinks but also the backlinks should be from relevant source and within your niche. For e.g. DesignPac is a site providing Unlimited Graphic Design service than linking to a site about mortgage is not relevant, and the link is not taken as a quality link.
External backlinks from other sites acts as an influence for search engine to rank higher, this is why backlinks matter.
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