Marketers know how, when, and where to distribute the promotional material, but can they write well enough? Well, they have to!
Outsourcing is always possible, but the tasks of a marketer are not solely limited to planning and distribution. Sooner or later, you’ll need to respond to comments, think of catchy status updates, and craft infographic concepts. You’re a marketer and you’re good at those things. Now, it’s time to realize an inevitable fact: a good marketer needs to be a good writer, too.
- Check your general marketing plan for the project. Is there a concept you haven’t covered yet? What are the most important goals you want to achieve?
- If the idea generation process is difficult, it’s because you’re trying to grasp too much information into a single post. To prevent that from occurring, you need to narrow down your focus.
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